Blog Archive from March 2008


Comscore reports yet another drop in Sponsored Listings (PPC)
Fri, 28 Mar 2008 04:28:00 by Cameron Winslow


With Pay Per Click Advertising continuing to drop every month since November 2007, where could things be going.  It is difficult to judge without an annual set of data, but by analysing the changes per month there are several conclusions that could be drawn.


Fewer consumers are clicking on sponsored listings?  Google had 12.7% clicks of overall searches in November 200...

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How many number one search engine rankings?
Thu, 27 Mar 2008 09:20:09 by Matt Hopkins

I was looking at a competitor's site for SEO services
the other day and they made a few boasts in their landing page about
their track record.  One of the bullet points said that they had 200
clients which was not too bad. As a comparison, we currently have over
100 campaigns under active management. 

But another claim stated that they had achieved "500 num...

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Meta Robots Tag Syntax for SEO
Thu, 20 Mar 2008 13:07:33 by Kerry Dye


I just wanted to post a quick blog about the Meta Robots tag. Quite often, we in the SEO world try to make sure that the code element of a page is small in comparison to the amount of visible text on the page.


So we move CSS formatting and JavaScript off the page into external files, and we encourage the use of "table-less design". However, we can be less than frugal w...

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Local results in Google maps added by users
Mon, 17 Mar 2008 14:51:37 by Matt Hopkins

It is being reported in a number of blogs that Google are adding the ability for any user to add a place into Google maps.

Currently, in order to add or edit a place/business in Google maps you need to register with Google Local Business Centre.  The registration involves a process that verifies that the business details (address, phone number, etc) are correct and can take anywhere ...

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SEO specialists - we're recruiting
Wed, 12 Mar 2008 09:52:49 by Matt Hopkins


As one of the UK's largest and most successful search engine marketing companies, demand for our services based on our unique approach called TotalPropulsion is growing at a record pace.


We are therefore recruiting for one of our key positions - the Campaign Delivery Manager.  This particular role is primarily based around Organic SEO and involves managing a portfolio of n...

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Google-Proud Papa Again Adding DoubleClick to a Growing Family
Wed, 12 Mar 2008 06:40:52 by Cameron Winslow


Google has yet again become the Brangelina of the Global Search World.  Just as the celebrity couple travel the World adopting children-Google continues to add new Family members with the European Union granting clearance for the acquisition today.


After receiving US approval last year, this latest move further solidifies Google's position as a Global leader in search for y...

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Nice tool to help understand site performance and loading time
Mon, 10 Mar 2008 15:48:31 by Matt Hopkins

Last week I wrote a blog on Google's introduction of load time as a factor in determining quality score in Adwords.  As this may effect all our clients, we needed to look for something easy to use to better assess the impact of this change.

I discovered a nice little tool from a site monitoring company called pingdom.  The tool is called "Full Page Test" and it very vi...

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Search Within a Site on Google Results
Thu, 6 Mar 2008 10:23:59 by Kerry Dye


Google has recently launched a new "onebox" feature, where a site gets not only their sitelinks and a stock quote if they have one, but also a search box that searches the site.


Here's an example:


 


Whilst the technology to do this search isn't ground breaking (it does a site: search with your search term appended), it is interesting t...

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Load-time can now influence your Adwords quality score
Wed, 5 Mar 2008 07:31:37 by Matt Hopkins

Someone over at a webmaster world forum noticed that since 8 February, Adwords is now using load time as a factor in determining the quality score for your Adwords account.

This change appears to be so recent that Google has not updated their help system.  I tried to find more information about this topic before writing this blog post and could not.. and then clicked on the link to g...

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