Thu, 30 Oct 2008 16:37:22 by Kerry Dye
I’ve just worked out that I have been working exclusively on internet projects for the best part of 12 years, both in agency and in-house roles. That probably makes me quite qualified to answer this question which was posed as a blog topic.
In the last 5 years (which are very much post the dotcom bust), internet marketing has become exceedingly spe...Read More.
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Tue, 28 Oct 2008 15:51:36 by Kerry Dye
We are at eCommerce Expo today and tomorrow (28-29 October). Visit us at stand 301 at London Olympia.
We have got a new stand, which is very exciting, here it is before any people arrived:
Apparently we have some special offers available during the show that could save you 20% or more from ...Read More.
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Mon, 27 Oct 2008 10:56:15 by Emily Mace
Further to my posts on getting conversions on your website by developing trust and making your forms easy to use, I thought I'd post about some simple things you can do to help your site get sales.
One of the key things to remember when trying to get sales is that you need to make the buying process as simple as possible for your visitors. Don't hide the call to action down the ...Read More.
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Fri, 24 Oct 2008 15:30:27 by Pete Handley
A recent post by Rand over at seomoz looked at the marketing spend between SEO and PPC with search engine marketing campaigns.
In this blog Rand was discussing that whilst the US spent approximately $10 Billion on PPC marketing, whereas SEO accounted for $1.3. Overall, SEO accounted for about 11% of internet marketing spend, with PPC at a whopping 87%....Read More.
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Fri, 24 Oct 2008 13:23:45 by James Daniels
Google Using Bully Tactics Again..
Yahoo are currently going through a tough time and have just announced that they will be cutting 1500 jobs due to current worldwide financial situation. To make matters worse, they have delayed the rollout of a Google advertising deal that would see Google adWords results displaying in Yahoo search results.
<...Read More.
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Fri, 24 Oct 2008 12:29:51 by David Thomas
Welcome back Again!
By now you guys will be on the brink of taking your Google Adwords exams with all of the added help and terminology descriptions you now have in your Pay Par Click Marketing arsenal, from reading these glossary blogs. Hopefully you now have the making of a campaign delivery manager and are nearly ready to unleash your skills onto your Pay Per Click Marketing campaign....Read More.
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Fri, 24 Oct 2008 10:33:46 by David Thomas
No No!! Its the 5 th of November i hear you say.
But wait a brief trip to the local supermarket to get milk for the office triggered this blog creation. On entering the well know store for said milk for the tea thirsty search marketing
piranhas back in the office I couldn't help but notice that the Halloween and bonfire night paraphernalia had been demoted to a small shelf in ...Read More.
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Thu, 23 Oct 2008 14:02:35 by Emily Mace
I've posted a lot recently about developments to Google Webmaster Tools so thought I'd summarise all the ways Google Webmaster Tools is now helping webmasters manage their sites and the SEO benefits from these developments
Accurate information on 404 errors. Google now provide the source of the 404 error, so you can track back the error on your site and correct it. Broken l...Read More.
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Wed, 22 Oct 2008 10:28:21 by Kerry Dye
In search engine optimisation, the rankings as a metric argument never quite goes away.
At Vertical Leap we constantly come back to a discussion that rankings are what our clients are checking, so it is never going to go away. Part of our job is to steer them to checking for the right things, so that together we create and evolve a keyword list that is bringing visitors to the websit...Read More.
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Tue, 21 Oct 2008 10:25:48 by Joe Bursell
In part two of Using Blogger to create your company blog (to give your SEO a lift) we covered how recreate your page on the Blogger domain. In this post you'll see how to import the Blogger code and get a working blog set-up. We'll then move on to applying some finesse to remove any style and layout issues.
Once you've logged in to Blogger and you're at the Dashboard go to your template:...Read More.
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Mon, 20 Oct 2008 15:35:05 by Emily Mace
It's every webmaster's worst nightmare, coming in one morning and seeing that your website has been hacked and spending the rest of the day trying to get the website back to where it was, and fix and server side issues with security. Once this has been done, you then have to battle against any impact on your SEO campaign as well
We've posted a tool to help you tell if...Read More.
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Fri, 17 Oct 2008 15:56:38 by Pete Handley
Fresh from reporting decent growth in revenue despite the current economic downturn, Google have now re-opened a revenue stream that has been closed to them for some time, as they have taken the decision to allow gambling PPC adverts on their AdWords Platform for the first time since 2007, reports e-consultancy.
From today, advertisers who have registered with the Ga...Read More.
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Fri, 17 Oct 2008 15:32:01 by Joe Bursell
In my last Blogger post I covered how to set-up a blog to aid SEO, and create the groundwork ready to change its look and design to match your existing website.
Now we can move on to the nuts and bolts of the exercise, taking your chosen page code and inserting Blogger code elements into it- making a blog page that looks like it belongs on your site.
First you ne...Read More.
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Thu, 16 Oct 2008 11:16:55 by Emily Mace
So why is SEO so important to travel sites? The travel industry is growing daily on the internet and as Kerry said in her recent post the levels of searches for travel related keywords remains strong.
In response to some of the concerns from users of travel sites last year, Google recently held a conference called ThinkTravel in New York, to discuss the travel market on the int...Read More.
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Thu, 16 Oct 2008 11:01:15 by Kerry Dye
Have you taken a look at the results in Google’s “Searches related to:” box recently? I’ve noticed that larger numbers of these have been appearing and that they had been improving. It used to be a good thing to look at during keyword research to see what Google thought people might be typing.
However, they have changed it so that it has st...Read More.
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Wed, 15 Oct 2008 16:16:56 by Matt Hopkins
We recently reviewed a PPC campaign for a prospective client that had been managed by a PPC agency for the past two years. Despite this prospect (now client) spending a reasonable amount of money each month with the company for "management", when we reviewed their Adwords campaign we discovered that no more than a half a dozen changes had been made to their Adwords account for...Read More.
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Wed, 15 Oct 2008 14:00:24 by Emily Mace
Google have made some more changes to their Google Webmaster Tools.
Under Diagnostics on the menu of Webmaster Tools there is a Web Crawl option which highlights errors the Googlebot has had in crawling the site. This includes 404 errors that the crawl has discovered. This week Google have added the ability to see which page Googlebot experienced the 404 error on.
This is a...Read More.
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Tue, 14 Oct 2008 17:08:11 by Kerry Dye
I've been investigating the appearance of date information in the Google Search Engine Results Pages (SERPs). Although this phenomenon has been around since March, it seems to be applied inconsistently.
The dates feature is applied to blog content, and cleverly gives you the dates in your local date format. It also doesn't change the length of the meta d...Read More.
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Tue, 14 Oct 2008 09:19:08 by Emily Mace
Following my blogs on conversion I thought it was important to discuss trust. It's one thing getting people onto your website but another, altogether, to get them to buy from you.
Trust is an important element of getting your visitors to part with their money, so having a good SEO strategy is not everything when trying to make the sale.
Make sure your website has a...Read More.
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Mon, 13 Oct 2008 12:14:25 by Joe Bursell
We've posted a lot of content about the SEO value of blogs, and have covered Blogger recently too. In a series of posts I will show you how to use Blogger to create a blog for your website, and how to make it look and feel just like your other pages. I'll then show you how to transfer it from the .blogspot.com domain to your own.
There are two main reasons why I've chosen Blogger above a...Read More.
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Fri, 10 Oct 2008 09:33:09 by David Thomas
Welcome back!
I hope you all found my last glossary post helpful in someway and used the keyword term "Pay Per Click" in your midweek meet up with friends and impressed them with your knowledge of PPC ha! Believe me though you are only at the very start of what can only be described as a colossus glossary of must have words that will guide you to becoming a PPC Campaign expert.<...Read More.
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Thu, 9 Oct 2008 11:16:30 by Joe Bursell
Back in July of this year aiderss appeared and is proving to be a useful tool.
Its an online service that enables you to score the value of any blog or news pages that you may want to subscribe to, but more than this you can register to use the ‘My Feeds’ section to filter and import them, building a profile of the of content you like.
A...Read More.
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Thu, 9 Oct 2008 10:18:02 by David Thomas
My word I finally have literally no hair left to pull out. The new Quality score system in Google Adwords is driving me mad. Let me explain.
Recently the big guns at Google decided to show Adwords users the actual Quality score ( out of 10) for each and every keyword within their accounts. Before this new feature was implemented into the accounts we had to rely on our own abilities to fa...Read More.
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Thu, 9 Oct 2008 09:41:33 by Emily Mace
Web Analytics are important to the success of your website and SEO campaign, as the ability to report on trend of visits to your site, and see the impact of changes you make on the number of visitors you attract and the amount of pages they view on the site.
This week Yahoo! have announced they are launching a Beta version of their new Web Analytics software. At the momen...Read More.
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Thu, 9 Oct 2008 09:06:21 by Pete Handley
Mozilla have recently announced the Geode project, a new experimental add-on with a build up to being fully incorporated into Firefox with the 3.1 release.
This new add-on uses a technology called Loki from Skyhook and can work our a computers location from available nearby wireless networks to within 10 - 20 metres accuracy.
The system does stay in control of the ...Read More.
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Wed, 8 Oct 2008 10:12:47 by Kerry Dye
This follows on from my previous blog about using the long tail to measure success. There are all sorts of ways to work out how successful your search engine optimisation programme is. This blog deals with the most basic one – traffic.
From a company’s point of view traffic is a good measure of campaign success. If there are more visitors arriving at your website from organic ...Read More.
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Wed, 8 Oct 2008 09:32:41 by Joe Bursell
If I remember right, and nothing fundamental has changed in the last 25 or so years, the internet is a bunch of disjointed computers that talk to each other using various communications protocols, but mainly TCP/IP. That they communicate at all is a small miracle. That you can use databases (db's from here-on-in) to extract comprehensible data from them is something quite wonderful. Being an SEO I...Read More.
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Tue, 7 Oct 2008 14:01:39 by Kerry Dye
We’ve previously written about Google Gravity and how a blog post experiences a slide down the rankings after publishing.
There is some discussion at the moment about the Google Historical Data Patent (best summary I found was Search Engine Journal). This describes the Google Gravity concept, using staleness criteria for a piece of content. This excellent diagram from that post illu...Read More.
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Tue, 7 Oct 2008 13:27:39 by Emily Mace
So why is a blog a good way to drive traffic to your website, and help you talk to your customers?
From a Search Engine Optimisation perspective, blogging helps to raise the relevancy of your website for your keywords - both with blog entries specific to your keywords and with links to pages on site.
Search engines are interested in the relevancy of your site agai...Read More.
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Mon, 6 Oct 2008 15:03:19 by Matt Hopkins
MarketingSherpa have just released the transcripts from their teleseminar entitled "What's working in Search". The information presented comes from several months of research and surveys including around 2,000 SEM companies, consumers/search users, research from their labs, and other sources.
The document covers trends in the search marketing industry itself, bu...Read More.
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Mon, 6 Oct 2008 11:04:45 by Joe Bursell
At the end of the last week we came across an issue with Admins adding authors to existing Blogger accounts.
The problem is that when an invitation is sent to a recognised Google account, for that user to become a Blogger author, it is met with this bX-b0uqh3 error:
The problem seems to be caused by Blogger not recognising a fresh (to Blogger) Goog...Read More.
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Mon, 6 Oct 2008 09:41:04 by Emily Mace
Now your Search Engine Optimisation campaign is delivering more traffic to your site, it's time to take a look at your conversion rate - are you getting as many sales or sign ups as you'd like from all the extra traffic you are getting?
Take a look at the forms on your site, both for sign up and sales - are these forms easy to use? Are you asking for too much information from yo...Read More.
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Fri, 3 Oct 2008 09:11:59 by Emily Mace
Calling all Muppet Show Fans! Following our recent post about Talk Like A Pirate Day I thought I'd brighten up your Friday by showing you how to make Google talk like the Swedish Chef! I thought I'd have a go and my Google Homepage now looks like this:
To enable this is simple
1. Select Preferences from the side of the current Google search bar
Read More.
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Thu, 2 Oct 2008 16:14:57 by David Thomas
I would really like to help all of you keen Pay Per Click people out there get to grips with the massive glossary of terms used on a day to day basis by us campaign management types. More often than not I find myself using these terms and abbreviations to new clients that have absolutely no idea what I am talking about. Hopefully by explaining these Pay Per Click Keywords it will give you a ...Read More.
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Thu, 2 Oct 2008 14:59:31 by Matt Hopkins
Industry site topseos.com has once again ranked Vertical Leap as one of the top 10 SEO Companies in the UK. The monthly rankings list published by topseos is a guide to the cream of the crop internet marketing vendors in the industry.
topseos compiles the monthly list of leading internet marketing firms after a rigorous evaluation criteria that includes...Read More.
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Thu, 2 Oct 2008 09:11:23 by Emily Mace
With so many people claiming to do SEO and offering advice on your site and how best to get your site to the top of the pile here are a few tips of things to avoid, and to watch out for your SEO company recommending.
Doorway Pages
A Doorway page is a method of spamming the search engines. Each Doorway is a single page that serves no other purpose that to redirect...Read More.
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Wed, 1 Oct 2008 17:37:04 by Matt Hopkins
Did you know that more than 95% of actual purchases still occur offline (i.e. in the real world) - yet a large amount of these purchases started online.
This phenomenon is known as "Research Online / Buy Offline" or "ROBO". Consumers use the internet (i.e. search engines) to learn more about a product and then locate a retailer that sells what they ne...Read More.
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Wed, 1 Oct 2008 16:05:56 by Kerry Dye
As Pete pointed out in his blog earlier, the Google interface has remained ostensibly similar since 2001. In fact, there have been quite a number of changes in the pages, most of them pretty subtle.
I remember a major redesign where they eliminated a lot of images and reduced the code size considerably. Clean, tiny code is a bit of a Holy Grail in the Googleplex, and they are infamous for...Read More.
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Wed, 1 Oct 2008 14:11:07 by Pete Handley
As part of their 10th anniversary, Google have brought back an their oldest available index, meaning that we can search results as if we were back in January 2001.
I love the old school interface that you can search from, but its amazing how little this differs from the one they are employing today.
My first search was of course a vanity one, I Go...Read More.
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